Director of Marketing
William leads strategic marketing initiatives, working closely with firm leadership to enhance brand positioning and drive client acquisition across diverse industries.
He oversees the firm’s marketing team, establishing and executing data-driven marketing and communications plans for the firm and its practice groups. He oversees campaign execution, client communications, and content strategy, and partners with practice groups to tailor marketing initiatives that align with their growth objectives.
William brings 10 years of experience in legal marketing in Southeast Asia, having served in business development roles for Baker Mackenzie and ZICO Law in Bangkok, Thailand. He assisted with ZICO Law’s integration with KPMG Law, serving as the markets manager for the Asia Pacific region. In that role, William developed regional strategies to expand legal services and market share in diverse markets.
A central Pennsylvania native, William began his career as an intern at the Office of the Speaker of the House of Representatives and at the Independent Regulatory Review Commission.
Explore recent thought leadership, news, and other updates.
HARRISBURG, Pa. (Aug. 24, 2026) – McNees Wallace & Nurick today unveiled a refreshed brand identity and redesigned website, reflecting the firm’s nine-decade legacy of exceptional client service and its unwavering commitment to community. The work began as McNees marked its 90th anniversary in 2025. Rather than reinvent the firm, the goal of the brand […]
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