Michael A. Doctrow

Profile

Michael is Co-Chair of the McNees Intellectual Property Group, which is comprised of over 20 professionals, including 9 licensed to practice before the U.S. Patent Office. He also is a member of the McNees Food & Beverage Practice Group.

Michael practices trademark, copyright, trade secret, and advertising law. His practice focuses on trademark clearance, registration and protection, copyright protection, and advertising and branding strategies. He is involved in structuring and negotiating trademark, copyright, patent and software license agreements, entertainment contracts, franchise and distribution agreements, advertising agreements and technology contracts. He counsels clients on all aspects of domestic and international marketing and distribution matters, and is actively engaged in counseling franchise companies.

Michael works extensively with food industry clients on their unique branding, marketing, labeling and distribution matters. Michael works closely with one of the largest grocery store chains in the Northeast and several large food producers and distributors.

Michael has structured his practice and that of the Intellectual Property Group to provide the most cost-effective service possible to the group’s clients. He has spoken and written on the subject of the cost-effective handling of intellectual property work and he has worked extensively with clients from all over the United States to right size their legal budgets without negatively impacting their intellectual property protection. He routinely visits his clients off the clock to discuss business and legal issues, and to provide legal training on matters that can be handled directly by clients. He prides himself in having clients believe they are his only client.

Michael has lectured and authored materials on the subjects of advertising, trademark and copyright law, and technology licensing.