Trademark

A strong trademark helps customers recognize what makes a business’ products and services distinct. We help clients select, protect, manage, and enforce brands in the United States and internationally.

Our focus

Trademark strategy begins before a new name or brand enters the market. An effective clearance process can identify conflicts before a business invests in packaging, advertising, or expansion. We help clients evaluate proposed marks and to minimize risk and maximize protection.

Our attorneys prepare and prosecute trademark applications in the United States and coordinate protection in international markets. We also manage existing portfolios, advise on proper use, and handle the filings needed to maintain registrations as brands and product lines change.

Trademark rights must also support commercial relationships. We draft and negotiate licenses and coexistence agreements that define how marks may be used. When a business is acquired or intellectual property changes ownership, we help confirm trademark rights and address the assignments needed to preserve them.

When conflicts arise, we represent clients in infringement matters and work toward resolutions that protect the brand without creating unnecessary disruption. Our experience includes opposition and cancellation proceedings before the Trademark Trial and Appeal Board, domain-name disputes, and trademark litigation in federal court.

We advise organizations that create, acquire, or manage brands, including:

  • Established companies and emerging businesses
  • Consumer product and food and beverage companies
  • Manufacturers and technology businesses
  • Franchisors and franchisees
  • Educational and nonprofit institutions
  • Businesses managing domestic and international trademark portfolios

Our work includes:

  • Trademark selection and clearance
  • S. trademark applications
  • International trademark protection
  • Portfolio development and management
  • Post-registration maintenance
  • Trademark usage and marking guidance
  • Trademark licensing
  • Coexistence agreements and dispute resolution
  • Assignments and ownership transfers
  • Trademark due diligence in business transactions
  • Opposition and cancellation proceedings
  • Infringement enforcement and defense
  • Domain-name and UDRP proceedings
  • Federal court litigation

Key Contacts

Brian Gregg

Brian Gregg

Represents businesses on IP protection and licensing. Advises on trademark, copyright, franchising, technology, and artificial intelligence matters.

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