Understanding Trademark and Copyright Basics for Business Owners – Webinar

January 22, 2015
Events, Webinars

Understanding Trademark and Copyright Basics for Business Owners

Date / Time: January 22, 2015 from 11:00 am -12:00 pm

This webinar was recorded on January 22, 2015 and is available for viewing or downloading by clicking here.

Duration: 1 hour 3 minutes

Among the most important assets of every business are its trademarks, which distinguish its products and services from those of its competitors; and its copyrights, which represent its ownership of original expressions of ideas, including its websites, software, product packaging and advertising. In the highly competitive business world, too many businesses fail to protect these assets, and watch helplessly as competitors either infringe on or misappropriate this valuable intellectual property.

To help companies understand trademarks and copyrights, experienced intellectual property attorneys Mike Doctrow and Brian Gregg will walk you through basic steps to identify and safeguard those assets:

  • What is a trademark? How to select one; how to properly use trademarks and how to protect them; how to license or assign trademark rights
  • What is a copyright? How to claim copyright protection; how to make sure you own copyrights to the creative works you acquire; the rights of the copyright owner; why and how to register copyrights; why you should use a copyright notice on your materials
  • When you can use another company’s trademarks or creative works
  • How to economically defend trademark and copyright rights against infringers; practical steps to take to protect your company’s trademarks and copyrighted works

For more information about this webinar and to register, visit the Pennsylvania Chamber’s event page here.