McNees Client Alert
December 27, 2013
California to Require Website and Online Service Operators to Disclose Treatment of Do Not Track Requests
- Commercial website or online service operators should evaluate their privacy policies to ensure such policies disclose how the services respond “to Web browser ‘do not track’ signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services, if operator engages in that collection.”
- Commercial website or online service operators should also ensure their policies “disclose whether other parties may collect personally identifiable information about an individual consumer’s online activities over time and across different Web sites when a consumer uses the operator’s Web site or service.”
© 2013 McNees Wallace & Nurick LLC
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