AI in Marketing: Legal Perspectives and Innovation
August 7, 2025
Speaking Engagements
McNees Intellectual Property attorney Brian Gregg participated in an AI panel at the American Marketing Association of Central Pennsylvania’s 2025 Marketing Conference at York College of Pennsylvania. The discussion, “AI in Marketing: Legal Perspectives and Innovation,” explored how artificial intelligence is transforming marketing strategies, along with the intellectual property and data use considerations businesses must navigate. Gregg joined panelists from Cargas Systems, Evolver.ai, Accenture, and the AI education field to share strategies for leveraging AI while protecting creative assets and ensuring compliance.