McNees Wallace & Nurick is seeking a Marketing Manager to manage all aspects of the law firm’s marketing team and operations, and to partner with the Chief Practice Officer and Director of Business Development to establish and execute marketing and communications plans for the firm and its practice groups. The Marketing Manager will lead exciting initiatives for the enhancement of the firm’s brand, communications, and new client generation. The firm is flexible on the location for this position, including full time in-office from one of our locations or hybrid remote.
Location: Flexible:
Full time in-person from a McNees office location (PA, MD, OH)
Hybrid remote and within reasonable distance from a McNees office location and willingness to travel as needed for meetings and events
Responsibilities:
Develop strategic, data-driven marketing strategies to enhance brand positioning and generate business development leads
Leverage market awareness and industry best practices to recommend and facilitate innovative marketing solutions that support the firm’s business plans and objectives, including refining existing programs and establishing new initiatives as needs are identified
Supervise the firm’s team of 3-5 marketing professionals and foster a collaborative and high-performing team environment
Manage the firm’s existing marketing channels and work product including website content, media relations, articles and publications, social media, attorney bios, marketing collateral pieces, surveys and awards, email marketing, advertising, events and promotional products
Lead the firm’s brand refresh and website redesign projects
Develop a robust search engine optimization (SEO), data analytics reporting procedure, and analysis program to support lead generation, gain visibility into the Firm’s ROI and inform on future marketing strategies
Review practice group editorial strategies, analyze previous data and make suggestions for enhancing the firm’s ability to reach its target audience and maximize content visibility
Coach individual attorneys and practice groups on social media best practices
Support marketing efforts for the firm’s ancillary businesses as needed
Attend and contribute to firm and department meetings
Skills and Experience:
5+ years of experience in legal marketing
Strong project management, leadership, organizational, and analytical skills as well as ability to manage multiple projects and deadlines
Ability to develop strong and effective working relationships with team members, other administrative departments, and attorneys at all levels
Tech-savvy and knowledgeable of Microsoft Office applications (Teams, Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), and website content management systems
Advanced familiarity with SEO, Google Analytics and social media analytics including ability to interpret metrics and implement projects that will improve online performance, visibility and lead generation
Commitment to client service and diversity, equity, and inclusion
About McNees:
McNees is a full-service law firm with offices in Devon, Harrisburg, Lancaster, Pittsburgh, Scranton, State College, and York, PA; as well as Columbus, OH; Frederick, MD; and Washington, DC. We pride ourselves on our team approach to practicing law, and we encourage work-life balance and community involvement. The firm recognizes that we continue to live in challenging times and has adjusted accordingly; we offer true life-work balance, a collegiate and inclusive culture, competitive salary, range of benefits, and local community involvement. When responding, please forward your resume to Elizabeth Maninfior, Talent Acquisition Manager: emaninfior@nullmcneeslaw.com
All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.
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McNees Wallace & Nurick LLC is a member of the ALFA International legal network. The ALFA network is comprised of 125 law firms with nearly 300
offices throughout the United States and around the World. The 85 U.S. firms and 40 international members employ over 8,000 lawyers and 10,000 legal
support staff. As an ALFA member, McNees Wallace & Nurick LLC is able to draw upon the vast resources of the network’s membership to better serve
its clients. ALFA affiliation also facilitates and expedites the retention of outstanding counsel in unfamiliar jurisdictions, another significant
client benefit. More information about the ALFA legal network can be found at www.alfainternational.com.
This survey, study and award program is intended to identify the best places of employment in Pennsylvania for the benefit of the Commonwealth, its workforce
and businesses. The "100 Best Places to Work in PA" program is made up of 50 medium-sized companies (50 to 250 employees) and 50 large-sized companies
(251+ employees). After a two-part assessment process designed to gather detailed data about each company, ModernThink, LLC, a workplace excellence consulting
firm, determines what companies make the final list. Best Companies coordinates the process and ModernThink evaluates all surveys submitted by companies.
McNees has been named to the list of Best Places to Work in PA since 2006.
